Forbes Books, January 2014 Release
A Leadership Master Class on How to Thrive in the Face of Crisis.
Tactics for triumphing over extreme adversity.
Leadership and adversity go hand-in-hand and it’s only a matter of time before every leader is tested. A powerful curriculum to help readers deal with adversity and emerge stronger than before, When Not If is based on a simple yet powerful value proposition: it's not a matter of if a leader will face adversity, but when.
Ash Press, Released March 2021.
Taking shelter from the storm one Thursday evening, rookie banker Cole Johnson is introduced to the Bistro happy hour and the charismatic Bob Vukovich. Their ensuing friendship yields young Cole insightful lessons on success, failure, women, politics, and most importantly serving the perfect martini. But, will Bob, himself, remember life's most important lesson before it's too late?
Ash Press, 2025 Release
Jeff Martinovich built a billion dollar investment firm from zero by doing "everything differently" and then presided over its complete destruction, to include being sentenced to 14 years in federal prison. Now, Jeff provides 40 lessons for creating wildly-successful organizations and for not making the same mistakes as he did! Using his 30 years of leadership and public speaking experience, Jeff provides an entertaining tale filled with hundreds of actionable, real-life stories. Immersed in the narrative, entrepreneurs, managers and CEO's discover a multitude of strategies for success, and the startling conclusion that "this could happen to me tomorrow!"
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