A book for turbulent times, When Not If is essential reading for anyone preparing to lead through crisis and change. Through disciplined storytelling, Martinovich demonstrates that our greatest adversities do not have to spell the end. Sometimes, they represent a bold beginning.
Leadership and adversity go hand-in-hand and it’s only a matter of time before every leader is tested. A powerful curriculum to help readers deal with adversity and emerge stronger than before, When Not If is based on a simple yet powerful value proposition: it's not a matter of if a leader will face adversity, but when.